Aug 24, 2010

Bert Ulrich/Steve Cole Headquarters, Washington 202-358-1713/-0918 bert ulrich@nasa gov/stephen e cole@nasa gov

MEDIA ADVISORY: M10-119

"AVATAR" DIRECTOR AND NASA FOCUS ON EARTH SCIENCE EXPLORATION IN PSA CAMPAIGN

WASHINGTON -- James Cameron, director of "Avatar," the most successful film ever released, is featured in a series of new NASA public service announcements that describe the many contributions of the agency's Earth science program to environmental awareness and exploration of our home planet

"When NASA ventures into space, it remembers to keep a steady eye on home," Cameron said "Its fleet of Earth-orbiting satellites constantly reveals our whole planet: its remotest places, its mysteries and the powerful influence of humans "

Cameron's 3-D epic, based on the fictional planet of Pandora and is coming back to theaters this week The story centers on a beautiful planet threatened by forces that want to exploit its natural resources

The public service announcements feature "Avatar" film imagery and include computer animations and data from NASA's fleet of Earth-observing satellites NASA has 14 science satellites in orbit making cutting-edge global observations of the entire global system including the atmosphere, oceans, land surface, snow and ice

NASA Television will broadcast the announcements beginning Tuesday and they are available to television and radio stations, and other interested media outlets

To download or view the PSAs online, visit:

http://www nasa gov/topics/earth/features/avatar html

http://www youtube com/nasatelevision

For information about NASA's Earth science missions, visit:

http://science nasa gov/earth-science/missions

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