NASA History Listserv Readers:
Please join us on April 14, 2020 at 11:00am-11:45am EDT for
our Virtual History Brown Bag talk:
Dr. Jenifer Barton, Branding the Earth: A History of the Earth System Concept in
the United States, 1983-1988
Microsoft Teams link for the event:
Click
here to join the meeting
Abstract: The phrase “Earth system” is today used ubiquitously by Earth scientists
to describe the planet as a system of interconnections between the air, land, water, and biota. When and how did the “Earth system” become a common concept? How did it become possible to conceive of the Earth as a system? This talk examines how the concept
of the Earth system was developed in the 1980s by the Earth System Sciences Committee, a small group of scientists formed via NASA’s Advisory Council. Though the new research program proposed by the committee, Earth System Science, failed to garner widespread
contemporary support, the committee’s promotional efforts—including an extensive branding campaign—significantly contributed to the spread and later entrenchment of the “Earth system.”
Dr. Jenifer Barton is a historian of science with specialization in American Earth science in the Cold War and the intellectual history
of different conceptions of the whole Earth. She recently completed a PhD in the history and philosophy of science and technology at the University of Toronto and currently lectures on interdisciplinary topics at the Memorial University of Newfoundland.
Regards,
Brian
Brian C. Odom, PhD, MLIS (He/Him)
Acting NASA Chief Historian
NASA Headquarters
Washington, DC
256-541-8974 (cell)
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