March 8, 2010

Allard Beutel Kennedy Space Center, Fla 321-867-2468 allard beutel@nasa gov

Katherine Trinidad Headquarters, Washington 202-358-1100 katherine trinidad@nasa gov

Christina Valencia Launch, San Francisco 415-624-4832 christina@launchorg com

RELEASE: 10-061

NASA HOSTS FIRST-EVER WATER SUSTAINABILITY FORUM MARCH 16-18

WASHINGTON - NASA today announced its founding partnership of Launch, an initiative to identify, showcase and support innovative approaches to sustainability challenges through a series of forums The first forum, "Launch: Water," will take place at NASA's Kennedy Space Center in Florida from March 16-18

"NASA is perfectly positioned to host a conversation with experts about potential solutions to the world's most perplexing sustainability problems," said NASA's Deputy Administrator Lori Garver, the host of the forum "NASA offers a culture of problem-solving, deep technical expertise on sustainable systems such as the International Space Station, and a unique capacity to capture and analyze data about our home planet "

Other founding partners are the U S Agency for International Development, the U S State Department and Nike The event will bring together 10 entrepreneurs from around the world who have proposed solutions to water shortages and 40 council members who represent business, policy, engineering, science, communications and sustainability sectors During the two-and-a-half-day forum, the invited innovators and the Launch Council will participate in sessions designed to identify challenges and discuss future opportunities for their innovations

Media are invited to attend this first Launch forum U S journalists must contact Katherine Trinidad at 202-358-1100 by March 15 to arrange credentials Credentialed journalists may request interviews with the participants For those unable to attend the event, it will be broadcast live at:

http://kscwmserv1 ksc nasa gov/LAUNCH

Launch is a global initiative to identify and support innovative work that will contribute to a sustainable future Organizers have begun a global search for visionaries, whose innovative world-class ideas, technologies or programs show great promise in making tangible impacts on society Through a series of forums focused on key challenge areas including water, air, food, energy, mobility and sustainable cities, Launch will give thought leaders a forum to present innovative ideas among peers and join in collaborative, solution-driven discussions

To learn about the 10 innovators and their proposed solutions, and for a list of the 40 council members, visit:

http://www launchorg com

-end-

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