Sep 29, 2010

Sonja Alexander Headquarters, Washington
202-358-1761 sonja r alexander@nasa gov

Rani Gran/Darryl Mitchell Goddard Space Flight Center, Greenbelt, Md 301-286-2483/5169 rani c gran@nasa gov darryl r mitchell@nasa gov

RELEASE: 10-230

NASA AND OPTIMUS PRIME COLLABORATE TO EDUCATE YOUTH

WASHINGTON -- NASA has developed a contest to raise students' awareness of technology transfer efforts and how NASA technologies contribute to our everyday lives

NASA is collaborating with Hasbro using the correlation between the popular TRANSFORMERS brand, featuring its leader Optimus Prime, and spinoffs from NASA technologies created for aeronautics and space missions that are used here on Earth The goal is to help students understand that NASA technology 'transforms' into things that are used daily These 'transformed' technologies include water purifiers, medical imaging software, or fabric that protects against UV rays

The Innovative Partnerships Program Office at NASA's Goddard Space Flight Center in Greenbelt, Md , in conjunction with NASA's Office of Education, has designed a video contest for students from third to eighth grade Each student, or group of students, will submit a three- to five-minute video on a selected NASA spinoff technology listed in the 2009 Spinoff publication Videos must demonstrate an understanding of the NASA spinoff technology and the associated NASA mission, as well as the commercial application and public benefit associated with the "transformed" technology Video entries are due by December 31

The videos will be posted on the NASA YouTube channel, and the public will be responsible for the first round of judging The top five submissions from each of the two grade groups (third-fifth and sixth-eighth) will advance for final judging A NASA panel will select a winning entry from each group, and the students will receive a glass Optimus Prime Spinoff Award at the Space Foundation's National Space Symposium in 2011 The innovators of the NASA technology highlighted in the winning videos also will receive trophies, along with their commercial partners

For more information, visit the Optimus Prime Spinoff Award web site:

http://ipp gsfc nasa gov/optimus

For more information about NASA's Innovative Partnerships Program, visit:

http://ipp nasa gov

For more information about NASA's Spinoff publication, visit:

http://www sti nasa gov/tto

NASA's YouTube Channel is at:

http://www youtube com/user/NASAtelevision

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