Seeking to derail the roaring hype train for Nvidia’s imminent GeForce RTX 3080 launch, AMD teased the reference design for its own upcoming Radeon RX 6000-series “Big Navi” graphics cards on Monday, and it looks like nothing AMD has ever released before.

AMD has caught a lot of flack for the design of its awful reference coolers over the years, and well, it’s deserved. Former flagships like the Radeon R9 290X and Radeon RX Vega 64 screamed and howled underneath AMD’s blower-style reference coolers, only to prove much more capable when paired with custom coolers offering better airflow. AMD’s designs always offered a worse experience than the blower-style coolers on GeForce reference cards. The song (or the shrieking) remained the same with the Radeon RX 5700 and 5700 XT. Sure, those reference cards offered a big quality-of-life improvement over Vega, but custom Radeon RX 5700 models with axial coolers fared far better.

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