In the run up to the September 1 reveal of next-gen GeForce graphics cards running on Nvidia’s cutting-edge Ampere GPU architecture, the company let its thermal, mechanical, electrical, and industrial design nerds shine in a video describing the challenges of making the new card.

Titled ”The Remarkable Art & Science of Modern Graphics Card Design,” the video is mostly a tease of what’s to come, confirming much-rumored cooling and power pin design changes for the GeForce RTX 30-series. But it’s also packed with foundational information to help graphics enthusiasts understand just what drove the design decisions of Ampere.

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