What the new Cup Series sponsorship model means for NASCAR - Sat 07 Dec 2019 07:47:PM
After more than a year of work, NASCAR unveiled its new sponsor model for its Cup Series this week, highlighted by the announcement of four ‘premier partners’ - Busch Beer, Coca-Cola, GEICO and Xfinity - that will provide the cornerstone of interaction with race fans.
Each company will be expanding on an already existing relationship with NASCAR, including the addition of race ...Keep reading
Source: What the new Cup Series sponsorship model means for NASCAR
Each company will be expanding on an already existing relationship with NASCAR, including the addition of race ...Keep reading
Source: What the new Cup Series sponsorship model means for NASCAR