Setanta Sports and Servecast to broadcast live Six Nations Rugby over broadband in the US, Australia, Canada and the Carribean<br />By Finfacts Team<br />Jan 30, 2006, 13:19<br /><br />Setanta Sports, the international pay television broadcaster and Servecast, Europe’s premier provider of new media sportscasting, have teamed up to broadcast live Six Nations Rugby coverage over broadband on a Pay-Per-View basis for the US, Australian, Canadian and Carribean markets. This is the first time expatriates and rugby fans in these countries will have access to such a service.<br /><br />Setanta holds rights to many leading sports properties, including Champions League, Barclays Premiership, Scottish Premier League, Serie A, Bundesliga, Six Nations, Super 14 rugby, Tri Nations rugby, NHL, NFL, NASCAR and Major League Baseball.<br /><br />Fans with a broadband internet connection will be able to view the games live through Setanta’s website http://www.setanta.com. Setanta’s recently launched broadband service offers a host of top sporting events live over the Internet to subscribers. Servecast’s unrivalled experience in webcasting major sporting events ensures a high quality and engaging viewing experience over Setanta’s new broadband service. <br /><br />Operating on Servecast’s Media Studio platform, Setanta will offer a broadband Pay – Per – View service providing US, Australian, Canadian and Carribean rugby fans with exclusive live Six Nations Rugby coverage. Online viewers in these markets will have access to full live video and audio coverage of all fifteen games in the 2006 Six Nations Championship. <br /><br />A major advantage of this broadband service offered by Setanta and Servecast is that it provides the fan with full control of the viewing experience, unlike anything ever available on terrestrial television.Servecast’s streaming solutions allows fans to log-in wherever they desire and viewers can have the ability to instantly replay a key sequence, skipping forward as a kicker prepares to take a penalty kick or pausing the action whenever refreshment is required. <br /><br />Speaking today, Darach Deehan, CEO of Servecast said ‘This is the first time Rugby fans in the US, Australia, Canada and the Carribean will have access to the Six Nations on a live or delayed basis over the Internet. It is clear that as broadband penetration grows rapidly, the Internet is becoming increasingly important as a delivery platform for sports content to fans all over the world. Setanta’s choice of our Media Studio delivery platform for such a high profile sporting event further cements Servecast’s position at the top of New Media sportscasting’ .<br /><br />Also speaking today, Leonard Ryan, Joint CEO of Setanta Sports stated ‘Setanta Sports is proud to enable rugby fans from as far apart as the US and Australia to view and enjoy the Six Nations Ruby Championship through our broadband service and also to promote European rugby to a global audience. The attraction of this new service for fans outside of Europe is that it allows them to view high quality broadband coverage of the Six Nations whenever and wherever they want. Also for Setanta, it enables us to reach a wider audience and generate new and profitable revenue streams from broadband content.’