Media Release

Lakeside Turns On Multimedia Radio

For Immediate Release: 8 August, 2007


Brisbane, Australia - People rallying to open Lakeside Raceway on 12 August will have the event live simulcast on local FM radio and globally via the internet by sponsor SpeedFM.

Anyone within a 3 kilometre radius of the iconic circuit will be able to tune into the event's live entertainment on channel 88.7 from SpeedFM's on-site mobile radio unit. If you're a bit further away, then you can log in to their website at www.speedfm.com.au with a computer or mobile phone to listen to the broadcast.

Lakeside Motor Racing Enthusiasts president Ian Milton said,

"Most of the council's past noise complaints about Lakeside were traced back to the old public address system. SpeedFM demonstrates how technology can overcome the need for megaphone style PA systems that indiscriminately blast the noise across the countryside - individuals can simply tune in their car radio, mobile or ipod."


Steve Hellyer developed the concept to cater for the growing motorsport market. In addition to its internet radio station, Speed FM packages broadcast radio and DJ services to allow event organisers to deliver on-site music, commentary and even race results to competitors. They also have the ability to receive and make phone calls whilst hosting an event and take them live to air.

Mr Hellyer said,

"The long term goal for Speed FM is to provide automotive enthusiasts with an informative, yet entertaining source of information, that has been missing in mainstream radio. We eventually aim to have a community broadcasting licence to add to our list of mediums."


For more information regarding the Save Lakeside Cruise in Show, please visit www.lakesideraceway.com.

If you're coming to the cruise and/or show'n'shine, save yourself some time and hassle on Sunday by getting your www.lakesideraceway.com/registration_indemnity_form.htm REGISTRATION FORM on-line.

###