Facebook chief executive Mark Zuckerberg said Wednesday that Facebook would commit to building a new “privacy-focused platform” that would serve as a model for future interactions on the social network.

But Zuckerberg’s lengthy vision plan barely mentioned advertising and completely ignored fake news and other misinformation—some of the top criticisms leveled against the social network.

The model, Zuckerberg wrote, will be WhatsApp. “I believe the future of communication will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure and their messages and content won’t stick around forever,” Zuckerberg wrote. “This is the future I hope we will help bring about.”

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