Messages, attires, gestures, themes or melodies that are liked by the public are some of the aspects that guarantee the success of a political party. Researchers are now helping to define such feelings thanks to Sentient, a "feelings detector". This device issues reports on the positive or negative perception of some people to the stimuli of their environment.  Thus, Sentient provide campaign managers with the necessary information to determine, adjust or even enhance the elements influencing voters' intentions.

Source: Emotion detector enables design of tailor-made election campaigns