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World Earthquake Report for Sunday, 26 July 2026
• Moderate mag. 4.5 earthquake - Estado de Veracruz-Llave, Mexico, on 2026-07...
• Volcano earthquake report for Sunday, 26 Jul 2026
• Moderate mag. 4.0 earthquake - Kabupaten Kepulauan Talaud, 148 km northeast...
• Light mag. 3.9 earthquake - North Pacific Ocean, 65 km south of Puerto San ...
• Strong mag. 5.4 earthquake - Northern Mid-Atlantic Ridge on Sunday, Jul 26,...
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#161481
Thu 09 May 2013 04:36:PM
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Joined: Feb 2001
Posts: 678,976
Launch Director
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OP
Launch Director
Joined: Feb 2001
Posts: 678,976 |
Why do brands such as Manchester United and Apple capture hearts and minds? How do marketers make consumers develop a strong attachment for a product or service? According to a recent study it is achieved by appealing to people's aesthetic needs (enticing/annoying to the self), functional needs (enabling/disabling for the self) and spiritual needs (whether something is enriching/impoverishing).  Source: Why we love it or hate it: Key to b... brands like Apple and Manchester United
David Cottle
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Why we love it or hate it: Key to brand affinity and brand aversion for brands like Apple and Manchester United
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