I'm not quite sure whether they intend to go ahead with this idea , but it was strongly rumoured that disposable DVD's will hit the US in the near future.<br /><br />This involves Video stores renting you a DVD movie that is sealed in an air tight plastic bag. From the time you open the bag and air makes contact with it , it slowly starts deteriorating , and is only watchable for a 24 hour period.<br /><br />Problems such as scratched discs and even returning them are eliminated. It's a very interesting concept.