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Joined: Feb 2001
Posts: 381,904
Launch Director
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OP
Launch Director
Joined: Feb 2001
Posts: 381,904 |
As Formula 1’s popularity skyrockets, a new legion of voices has emerged online: fans-turned-content creators. Their presence signals a shift in how F1 is consumed - particularly by the emerging demographic of young women and Gen Z - not only through TV broadcasts, but also via personality-driven, platform-native storytelling that meets fans where they are. Kireth Kalirai, an influencer ... Keep readingSource: The growing role content creators play in the Formula 1 ecosystem
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The growing role content creators play in the Formula 1 ecosystem
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