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Joined: Feb 2001
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Launch Director
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Launch Director
Joined: Feb 2001
Posts: 381,904 |
General Motors brand Cadillac spent up to $20million on its Formula 1 livery reveal during the NFL’s Super Bowl, team CEO Dan Towriss has suggested. Cadillac’s first ever F1 car took part in the Barcelona shakedown with a testing livery in late January, as it targeted the biggest possible audience - especially on its home market - to showcase its brand-new design while raising awareness ... Keep readingSource: How much Cadillac spent on Super Bowl ad for its F1 livery reveal
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How much Cadillac spent on Super Bowl ad for its F1 livery reveal
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