If you think keeping up with what's happening via Twitter, Facebook and other social media is like drinking from a fire hose, multiply that by seven billion -- and you'll have a sense of what Court Corley wakes up to every morning. Corley has created a powerful digital system, dubbed SALSA, capable of analyzing billions of tweets and other messages in just seconds, in an effort to discover patterns and make sense of all the information.

Source: Making sense of patterns in the Twitterverse