Sony caused quite a stir this week, as reports emerged (originating with Bloomberg Tech) about the cost of the PlayStation 5. Not the price consumers will pay, but the price Sony is paying, which is reportedly $450 per machine. Consoles are typically loss leaders—meaning the manufacturers take a hit on hardware and make it up by taking a 30 percent cut of software sales—but even so, it’s hard to imagine the PlayStation 5 coming in at less than $500. Hell, it’s hard to imagine it costing less than $600.

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