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#7827
Thu 17 Nov 2005 12:06:AM
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Joined: Jun 2005
Posts: 224
Mission Specialist Level 1
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OP
Mission Specialist Level 1
Joined: Jun 2005
Posts: 224 |
This info was taken from Jsat web page a great source for satellite information.<br /><br /><br />Sky is about to install sophisticated monitoring software on some of its TV set-top boxes that will tell it what programmes are being watched. <br /> <br />The information will be sent back to Sky via the box's modem, unbeknown to viewers, so Sky can use it in negotiations with content providers. <br /> <br />Chief executive says Sky will probably only install the software on some set-top boxes and is under no obligation to tell subscribers their box is being monitored. Mr says the identity of subscribers won't be recorded and doesn't believe the move impinges on people's privacy. <br /> <br />Mr says Sky may ask a smaller sample of viewers to let it monitor who in their household is viewing the TV at any time by asking them to press a button on their remote every 15 minutes. <br /> <br />They might press a button to indicate a schoolchild was viewing the TV or another if it was being watched by a 35-45 year-old male, for example. <br /> <br />This demographic information would be of interest to advertisers, but such monitoring could only occur with viewers' permission. <br /> <br />At the moment, New Zealand's TV viewing statistics are compiled by researcher AGB Nielsen which has special equipment installed in 525 homes for that purpose. <br /> <br />Mr <img border="0" title="" alt="[Mad]" src="images/icons/default/mad.gif" /> says the low sample size means viewers watching specialist channels such as Sky's History Channel are reduced to a "rounding error".
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#7828
Thu 17 Nov 2005 06:56:AM
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Joined: Aug 2004
Posts: 1,106
Mission Pilot Level 3
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Mission Pilot Level 3
Joined: Aug 2004
Posts: 1,106 |
It's common in Europe for some time now. I've seen it in 2000 at friends place in U.K. (Sky-UK)<br />He was able to buy & order products using only his remote and he was aware that SKY knows which channel is on at his place and for how long he's watching it...
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#7829
Fri 18 Nov 2005 04:27:AM
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Joined: Aug 2005
Posts: 130
Astronaut Level 3
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Astronaut Level 3
Joined: Aug 2005
Posts: 130 |
Foxtel NDS boxes can do that now if required, Info can be sent, what channels you're watching, time on time off and even if you pull the card out, this info is sent out via the modem.
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#7830
Fri 18 Nov 2005 07:30:AM
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Joined: Nov 2005
Posts: 31
Astronaut Level 1
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Astronaut Level 1
Joined: Nov 2005
Posts: 31 |
Thanks Trace glad you like it <img border="0" title="" alt="[Smile]" src="images/icons/default/smile.gif" />
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