There's an easy solution to all of this. You guys should only watch TV after 11pm. Then you can avoid ads showing women as strong, capable human beings (ie. your equal). Instead you will only see those stupid ads featuring vacuous women lolling around in their underwear with a voiceover telling you that these gorgeous women are just sitting their waiting to talk to YOU (yes, you could be an ugly, unintelligable, social retard, but they want you). Or you can watch the "Tint Professor" ads showing a women with boobs barely contained in her tight revealing top, bending over to langourously rub the windows of car that has been treated with said product.<br /><br />No fear of being confronted by images of real women in real situations.