For a while now, there has been a problematic mystery at the heart of the standard cosmological model. Although all observations support the expanding Universe model, observations of the early period of the cosmos give a lower rate of acceleration than more local observations. We call it the Hubble tension problem, and we have no idea how to solve it. Naturally, there have been several proposed ideas: what if general relativity is wrong; what if dark matter doesn't exist; what if the rate of time isn't uniform; heck, what if the entire Universe rotates. So, let's add a new idea to the pile: what if dark matter evolves?