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#799481
Sun 22 Feb 2026 12:26:PM
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Joined: Feb 2001
Posts: 381,904
Launch Director
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OP
Launch Director
Joined: Feb 2001
Posts: 381,904 |
Steve Jobs, upon his return to Apple in 1997, found inspiration in Nike's marketing to revitalize the brand. He emphasized that marketing should focus on values and what a company stands for, not just product specifications. Jobs believed Apple, like Nike, should connect with people's passions and their desire to change the world. Source: When Steve Jobs told Apple employees during a townhall: Nike sells shoes, and yet ...
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