Reminds me of the old inspector gadget cartoons..."This message will self destruct in 10 seconds" ...Our movies are now being treated like spy messages. What's next? A DVD player that only plays "virtual disks"? I wonder if they would let us pay w/virtual money that deteriorates 24 hours after they recieve it! Pleeeease,a scratch is a scratch.There's no way to avoid it.Maybe that video store should think about investing in one of those buffer machines that make a DVD like new,instead of giving the paying customer a "what for".Bad for bussiness as far as I'm concerned.Get w/the program media centers!!!