There was 8 people subscribed to Lig TV a la carte at $39.95 (as advised by the UBI Chairman) and in the low hundreds subscribed to Lig TV add on at $9.95

At the time it was $9.95 a month so 4 times would be the figure you see today $39.95. 3000 subscribers x $40 works out to $120,000 a month to cover the costs of Lig TV alone.

That in my opinion is way to much for one channel when that figure easily pays for approx 5 channels per a month.